Fashion Marketing

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FASHION MARKETING OVERVIEW

Fashion Marketing

If you dream of a career as a Fashion Brand Manager, Visual Merchandiser, Buyer, Fashion Blogger, Wholesale Account Manager, Stylist, Fashion Publicist, Event Manager or Creative Director, this course is for you.

The Bachelor of Applied Business (Fashion Marketing) is ideal for students wanting to work in the fashion industry in styling, event management, marketing and business. You will be taught and mentored by industry experts who are currently working within major brands, fashion houses and agencies.

With an emphasis on fashion business, you will undertake fundamental units such as the history of fashion, styling, fashion merchandising, entrepreneurship and Marketing & PR. Students graduate with a well-rounded understanding of the fashion industry, both in Australia and internationally.

Diploma

The Diploma of Applied Business (Fashion Marketing) will provide students with knowledge and understanding of contemporary fashion marketing activities and operations. The course ensures students develop practical skills and experience required to gain employment in the field of fashion marketing.

Throughout the diploma, you will:

  • Work on industry projects with fashion designers and brand;
  • Learn and apply practical skills in fashion merchandising, styling and trend forecasting;
  • Gain hands-on experience in running fashion shows, events and installations;
  • Acquire an in-depth understanding of marketing, publicity and social media;
  • Gain knowledge and experience of fashion business practices and entrepreneurship;
  • Develop an industry relevant portfolio of creative projects.

FEE-HELP available to eligible students (no upfront fees), learn more at: www.collarts.edu.au/faq

The Diploma of Applied Business (Fashion Marketing) is delivered at the Cromwell Street Campus and is recognised under the Australian Qualifications Framework, accredited until 2023 (CRICOS Code 096729J).

For admission criteria, click here.

Bachelor

The Bachelor of Applied Business (Fashion Marketing) will provide students with knowledge and understanding of contemporary fashion marketing activities and operations. The course ensures students develop practical skills and experience required to gain employment in the field of fashion marketing. The degree can be completed in six trimesters (two years) of full-time study. 

Throughout the degree, you will:

  • Work on industry projects with fashion designers and brand;
  • Learn and apply practical skills in fashion merchandising, styling and trend forecasting;
  • Gain hands-on experience in running fashion shows, events and installations;
  • Acquire an in-depth understanding of marketing, publicity and social media;
  • Gain knowledge and experience of fashion business practices and entrepreneurship;
  • Develop an industry relevant portfolio of creative project;
  • Study in our warehouse-style campus in the heart of Melbourne’s fashion district.

FEE-HELP available to eligible students (no upfront fees), learn more at: www.collarts.edu.au/faq

The Bachelor of Applied Business (Fashion Marketing) is delivered at the Cromwell Street Campus and is recognised under the Australian Qualifications Framework, accredited until 2023 (CRICOS Code 096728K).

For admission criteria click here.

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