1) Music Careers: Building Your Personal Brand
This panel discussion is focused on providing you with knowledge and resources to build a career in the music industry. Discussion will include information about education, volunteer and intern opportunities from a varied panelist, which includes artist managers, publicists and our very own Tim Dalton (Program Leader for Entertainment Management). Catch if: You want a career in the music industry but you’re not sure how to get started, or if you are fairly new to the industry and looking at ways to expand your experience and network.
2) Breaking Down A Breakthrough Release
This session covers a live case study of Australian metal band Hearts Wake and how they used out-of-the-box marketing, publicity and media campaigns to launch their debut album and their music careers. The panel discussion includes one of the founding band members, as well as a team from music record label UNFD – including artist manager, digital marketer, label manager and head of recorded music. Catch if: You want to learn how a record label goes about launching and promoting a band in a new and inventive way.
3) The Changing Nature Of How Bands Break
The standout lineup on this panel includes Ben Thompson (Director of Corner Presents), Jen Long (Music Editor for DICE), Pam Thornback (Marketing Director for Inertia Records) and Johann Ponniah (Director of I OH YOU). The panel will explore how bands can break nationally and internationally and will specifically look at online tactics that artists can use to build fan bases in the ever-changing digital environment. Catch if: You want to learn how to better use the digital space as a music management tool.
4) Meet The Industry
A selection of the Australian music industry’s finest will be made available for an hour of individual sessions, where you can ask your specific questions about working in the music industry. The industry panelists include Beat Magazine Music Editor, Collarts Marketing and Admissions Manager, Communications Coordinator from Music Victoria and APRA AMCOS Representative. Ask anything from artist management tips to how to discover and promote new talent. This session is by appointment only, so make sure to book your place. Catch if: You have some specific industry questions that you want personalised insight and assistance with.