Study Fashion marketing | Study fashion

Degree

Diploma

International Student

years

hours of industry placement

STUDY MODES

On Campus, Online

NEXT INTAKE

June 2025

LOCATION

Fitzroy

Branding & Communication

It's time.

Apply Now Download Guide

If you can’t wait for a career as a Brand Manager, Fashion Marketing, Digital Marketing Specialist, Media & Communications Manager, Social Media Manager, Content Creator or Influencer Marketing Manager, this is the course for you.

The course focuses on four key areas in the fashion space – Fashion Communications, Consumers, Entrepreneurship and Industry Awareness – together these will hone your skills in social media, fashion styling, image-making, digital brand communications and marketing.

You’ll develop and implement sustainable strategies across all areas of branding and fashion marketing, ensuring you contribute to a more sustainable and ethical fashion ecosystem.

Leveraging emerging technologies, industry-standard software and innovative platforms, you’ll also connect with fashion professionals and community organisations throughout your studies in order to gain practical experience and a deep understanding of the industry’s current and future landscapes.

Apply Now Download Guide

Course Information

Course Structure

Bachelor of Fashion Marketing: Branding & Communication

The bachelor degree can be completed in six trimesters (2 years) of full-time study or part-time equivalent.

DETAILED UNIT DESCRIPTOR

First Year	Trimester 1	Trimester 2	Trimester 3
Fashion Fundamentals	SHGFN Global Fashion Narratives	SHFPL Fashion Product Lifecycle	FMCOM3 Fashion Brand Communications
Fashion Marketing	SHMB Introduction to Marketing and Branding	SHVMPN Visual Merchandising and Product Narratives	SHCIFC Consumer Insights and Fashion Consumption
Fashion Retail Entrepreneurship	SHSFB Sustainable Fashion Business	SHFRE Fashion Retail Environments	FBRSIMS Fashion Styling and Image Making
Creative Foundations	CRFCRFS Creative Foundations	CRFIFOS Industry Foundations	FMENT3 Social Media and Fashion Influencers

Second Year	Trimester 1	Trimester 2	Trimester 3
Fashion Branding and Communications	FMCOM4 Digital Fashion Campaigns	FMCOM5 Sustainable Marketing Communications	FMCOM6 Branding and Communications Capstone Project
Fashion Consumers	SHEUE E-Commerce and User Experience	SHDAFA Data Analysis and Fashion Analytics	FMCOM6 Branding and Communications Capstone Project
Fashion Entrepreneurship	SHRDFF Retail Disruptors and Fashion Frontiers	FMENT5 Creative Entrepreneurship	SHECP Entrepreneurship Capstone
Creative Foundations	Elective	SHCRDV Career Development	FASIPL Industry Placement

REFER TO 2024 unit structures

Fees & Scholarships

Local Student Fee Breakdown

Switch to International Student

UNIT

$2,926.00

TRIMESTER

$11,704.00

(full-time study)

BACHELOR

$70,224.00

(six trimesters full-time study)

Learn about the FEE-Help program

Unlocking the gateway to higher education at Collarts is easier thanks to the Australian Government's FEE-HELP program.

Wondering about eligibility and the smaller details? The FEE-HELP Information Booklet or Australian Government Study Assist website have all the details you'll need.

Enrolling at Collarts is your first step towards a creative career you’ll love. Once deemed eligible, the ATO will email you an eCaf form. Then, with your TFN or TFN application receipt, you're ready to start your FEE-HELP application. Just be sure to submit it before the census date.

Note: You only incur debt for the subjects you're enrolled in post-census date.

Entry Requirements & Admission

How to apply

There are no cookie-cutter moulds to fit into at Collarts. We're all about celebrating diversity, individuality, and the kaleidoscope of creativity that makes each applicant unique.

We’re looking for individuals who are passionate, driven, and capable of sharing a unique voice. Sounds like you? Apply Today with us.

Year 12's:

Completion of Year 12, or the State or International equivalent.
There are no ATAR minimum or subject requirements.

Apply Now

Non-Year 12's:

Completion of at least half of the first year of study (0.5 EFTSL) of a higher education diploma, associate degree, bachelor degree or higher, or International equivalent OR
VET Certificate qualification, or an International equivalent OR Work and Life Experience.
Click here for international admission and eligibility requirements.
Click here for intake dates.
Click here for the indicative enrolment number.

You may contact a Future Student Advisor for any questions at 1300 818 777 or admissions@collarts.edu.au

Apply Now

Pathways

Opportunities and experiences.

Gain in-depth knowledge and industry experience in the world of sustainable fashion.

The Bachelor of Applied Business (Fashion Marketing) course is perfect if you want to work in the fashion industry in styling, event management, marketing, or business.

Throughout the degree, you will:

Leverage technology to enable a sustainable fashion future.
Develop sustainable strategies for fashion buying and planning.

Navigate the complexities of the fashion industry while upholding ethical standards.
Get valuable insight into the fashion industry with guest lectures, internships, and real-world projects.
Access career pathways through our industry partnerships and placements.
Get real-life experience through 60 hours of industry placement in the Bachelor course.
Study online, on campus, or blended, with access to all Collarts campus facilities.

The Bachelor of Fashion Marketing (Branding & Communication) is recognised under the Australian Qualifications Framework, accredited through CRICOS; CRICOS Code 114000H (2 years)/114001G (3 years).

years or 2 years accelerated

hours of industry placement

STUDY MODES

On Campus, Online

NEXT INTAKE

June 2025

LOCATION

Fitzroy

Branding & Communication

It's time.

Apply Now Download Guide

You’ll develop and implement sustainable strategies across all areas of branding and fashion marketing, ensuring you contribute to a more sustainable and ethical fashion ecosystem.

Apply Now Download Guide

Course Information

Course Structure

Bachelor of Fashion Marketing: Branding & Communication

The bachelor degree can be completed in 3 years of full-time study or 2 years accelerated delivery.

DETAILED UNIT DESCRIPTOR

First Year	Trimester 1	Trimester 2	Trimester 3
Fashion Fundamentals	SHGFN Global Fashion Narratives	SHFPL Fashion Product Lifecycle
Fashion Marketing	SHMB Introduction to Marketing and Branding		SHVMPN Visual Merchandising and Product Narratives
Fashion Retail Entrepreneurship		SHSFB Sustainable Fashion Business	SHFRE Fashion Retail Environments
Creative Foundations	CRFCRFS Creative Foundations	CRFIFOS Industry Foundations

Second Year	Trimester 1	Trimester 2	Trimester 3
Fashion Branding and Communications	FMCOM3 Fashion Brand Communications	FMCOM4 Digital Fashion Campaigns
Fashion Marketing	SHCIFC Consumer Insights and Fashion Consumption	SHEUE E-Commerce and User Experience
Fashion Retail Entrepreneurship		FBRSIMS Fashion Styling and Image Making	SHRDFF Retail Disruptors and Fashion Frontiers
Creative Foundations	FMENT3 Social Media and Fashion Influencers		Elective

Third Year	Trimester 1	Trimester 2	Trimester 3
Fashion Branding and Communications	FMCOM5 Sustainable Marketing Communications		FMCOM6 Branding and Communications Capstone Project
Fashion Consumers	SHDAFA Data Analysis and Fashion Analytics		FMCOM6 Branding and Communications Capstone Project
Fashion Retail Management		FMENT5 Creative Entrepreneurship	SHECP Entrepreneurship Capstone
Creative Foundations	SHCRDV Career Development	FASIPL Industry Placement

REFER TO 2024 unit structures

Fees & Scholarships

International Student Fee Breakdown

Switch to International Student

UNIT

$3,478.00

On-Campus

UNIT

$2,926.00

Online

Scholarships

Scholarships are now available for international students and valid for all international study applications from March 2024. Kickstart your creative studies while we ease the financial load – eligible students can receive up to $11,000 AUD for a Bachelor or up to $3,600AUD for a Diploma.

Eligibility criteria:

Applicants must submit a 300-word statement along with their application explaining why they should be awarded the scholarship.
Approved applicants must comply with their visa conditions and obligations as Collarts students.
Applicants must meet Collarts entry requirements.
Scholarships are limited and awarded at the discretion of the Collarts International Team.
Valid for applications received in 2024.
Students must pay their fees on time to maintain eligibility.
Students must maintain a credit (65%) average or above in their Collarts studies to maintain eligibility.

Entry Requirements & Admission

Eligibility requirements

International students must meet the following criteria:

Applicants must be at least 18 years old at course commencement.
Successful completion of a senior secondary school certificate equivalent to Australian Year 12.
English proficiency (see below).
Interview.

English language requirements

Our English requirement is an overall IELTS score of 6.0 or equivalent (with no single band score below 6.0) for all the courses, except Entertainment Journalism, where students are required to have an overall IELTS score of 6.5 (with no single band score below 6.0).

Applicants may also provide the following as evidence of their English proficiency:

Results of English subjects in a range of countries’ secondary school certificate, A Level or the International Baccalaureate. Please contact international@collarts.edu.au if you have any questions.
Successful completion of an English course at any of our pathway providers.

Admission requirements

Collarts is a place where performance, passion, and industry knowledge collide. We're not just looking for students; we're on the lookout for future playwrights and directors. To see if you are one of them, you'll undergo an admissions interview, during which you’ll discuss your experiences, background, and reasons why this field is calling your name.

Apply Now

In addition to the above, you’ll need to supply the following documentation to support your application:

A certified copy of transcripts and high school certificate (translated if necessary).
English test results or alternative evidence of English proficiency.
A certified copy of your passport.
A current visa (if applicable).
Satisfy the Genuine Entry Requirement (if applicable). Find out more here.

How to apply

Apply online via the Apply Now button on the page. Soon afterwards, our International Team will contact you.
Organise and submit the requested documentation for your application, ensuring all details are correct.
Book and attend an interview and/or audition, where you will meet our friendly International Team.
If your application is successful, Collarts will issue a Letter of Offer.
To accept your offer, you must return a signed Student Agreement to receive an invoice.
Once your payment is received, Collarts will issue an Electronic Confirmation of Enrolment (eCOE) as evidence of your enrolment.
Once you have your eCoE you must purchase your Overseas Student Health Cover (OSHC).
Once you have all the documents, apply for your student visa.
Congratulations! You're ready to start studying at Collarts.

Apply Now

Pathways

Opportunities and experiences.

Throughout the degree, you will:

Leverage technology to enable a sustainable fashion future.
Develop sustainable strategies for fashion buying and planning.

Navigate the complexities of the fashion industry while upholding ethical standards.
Get valuable insight into the fashion industry with guest lectures, internships, and real-world projects.
Access career pathways through our industry partnerships and placements.
Get real-life experience through 60 hours of industry placement in the Bachelor course.
Study online, on campus, or blended, with access to all Collarts campus facilities.

The Bachelor of Fashion Marketing (Branding & Communication) is recognised under the Australian Qualifications Framework, accredited through CRICOS; CRICOS Code 114000H (2 years)/114001G (3 years).

months

units per trimester

STUDY MODES

On Campus, Online

NEXT INTAKE

June 2025

LOCATION

Fitzroy

Branding & Communication

It's time.

Apply Now Download Guide

You’ll develop and implement sustainable strategies across all areas of branding and fashion marketing, ensuring you contribute to a more sustainable and ethical fashion ecosystem.

Apply Now Download Guide

Course Information

Course Structure

Diploma of Fashion Marketing

The Diploma can be completed in two trimesters (8 months) of full-time study and you have the opportunity to progress into the Bachelor degree (subject to academic performance).

DETAILED UNIT DESCRIPTOR

First Year	Trimester 1	Trimester 2
Fashion Fundamentals	SHGFN Global Fashion Narratives	SHFPL Fashion Product Lifecycle
Fashion Marketing	SHMB Introduction to Marketing and Branding	SHVMPN Visual Merchandising and Product Narratives
Fashion Retail Entrepreneurship	SHSFB Sustainable Fashion Business	SHFRE Fashion Retail Environments
Creative Foundations	CRFCRFS Creative Foundations	CRFIFOS Industry Foundations

REFER TO 2024 unit structures

Fees & Scholarships

Local Student Fee Breakdown

Switch to International Student

UNIT

$2,926.00

TRIMESTER

$11,704.00

(full-time study)

BACHELOR

$70,224.00

(six trimesters full-time study)

Learn about the FEE-Help program

Unlocking the gateway to higher education at Collarts is easier thanks to the Australian Government's FEE-HELP program.

Wondering about eligibility and the smaller details? The FEE-HELP Information Booklet or Australian Government Study Assist website have all the details you'll need.

Note: You only incur debt for the subjects you're enrolled in post-census date.

Scholarships

In Stage Three, our Fashion Marketing students get a chance to do an international exchange in the fashion capital itself, Paris, France! Imagine yourself strolling down the Champs-Élysées, sipping espresso at a chic Parisian café, and absorbing the artistic energy of one of the most fashionable cities on the planet.

You won't just be living the Parisian dream; you'll be studying in style at ESMOD, diving into their Fashion Business program, a fashion-forward education that immerses you in the heart of the industry. The ESMOD alumni include names like Olivier Rousteing, the creative force behind Balmain; Christophe Decarnin, the genius behind Balmain and Paco Rabanne; Reem Acra, the bridal couture maestro; Thierry Mugler, the legendary creator of Mugler; and Simon Porte Jacquemus, the visionary behind Jacquemus. These are not just names; they are the fashion legends who have walked the same halls and breathed the same creative air at ESMOD.

Will you become part of a legacy in the fashion world?

Entry Requirements & Admission

How to apply

There are no cookie-cutter moulds to fit into at Collarts. We're all about celebrating diversity, individuality, and the kaleidoscope of creativity that makes each applicant unique.

We’re looking for individuals who are passionate, driven, and capable of sharing a unique voice. Sounds like you? Apply Today with us.

Year 12's:

Completion of Year 12, or the State or International equivalent.
There are no ATAR minimum or subject requirements.

Apply Now

Non-Year 12's:

Completion of at least half of the first year of study (0.5 EFTSL) of a higher education diploma, associate degree, bachelor degree or higher, or International equivalent OR
VET Certificate qualification, or an International equivalent OR Work and Life Experience.
Click here for international admission and eligibility requirements.
Click here for intake dates.
Click here for the indicative enrolment number.

You may contact a Future Student Advisor for any questions at 1300 818 777 or admissions@collarts.edu.au

Apply Now

Pathways

Opportunities and experiences.

Become a confident Fashion Marketer.

Our Diploma of Applied Business (Fashion Marketing) can lead to a thriving career in styling, event management, marketing, or business within the fashion industry.

This Diploma is designed to hone your skills and immerse you in the intricacies of fashion marketing. Whether your passion lies in creating captivating styles, orchestrating unforgettable events, mastering the art of marketing, or navigating the business side, this course is your launch pad.

Throughout the Diploma, you will:

Gain an in-depth understanding of fashion business, marketing, publicity, entrepreneurship and social media.

Learn practical skills in fashion merchandising, styling and trend forecasting.
Work on industry projects with fashion designers and brands.
Get hands-on experience running fashion shows, installations and gallery events.
Develop an industry-relevant portfolio of creative projects.
Participate in an International exchange program.
Study on-campus, online, or blended, with access to all of Collarts’ campus facilities.

The Bachelor and Diploma of Applied Business (Fashion Marketing) are recognised under the Australian Qualifications Framework, accredited through CRICOS; CRICOS Code 096728K (2 years)/104500D (3 years) & 096729J (2 trimesters)/104388K (3 trimesters).

year or 8 months accelerated

units standard or 4 units accelerated delivery

STUDY MODES

On Campus, Online

NEXT INTAKE

June 2025

LOCATION

Fitzroy

Branding & Communication

It's time.

Apply Now Download Guide

You’ll develop and implement sustainable strategies across all areas of branding and fashion marketing, ensuring you contribute to a more sustainable and ethical fashion ecosystem.

Apply Now Download Guide

Course Information

Course Structure

Diploma of Fashion Marketing

The Diploma can be completed in two trimesters (8 months) of full-time study and you have the opportunity to progress into the Bachelor degree (subject to academic performance).

DETAILED UNIT DESCRIPTOR

First Year	Trimester 1	Trimester 2	Trimester 3
Fashion Fundamentals	SHGFN Global Fashion Narratives	SHFPL Fashion Product Lifecycle
Fashion Marketing	SHMB Introduction to Marketing and Branding		SHVMPN Visual Merchandising and Product Narratives
Fashion Retail Entrepreneurship		SHSFB Sustainable Fashion Business	SHFRE Fashion Retail Environments
Creative Foundations	CRFCRFS Creative Foundations	CRFIFOS Industry Foundations

REFER TO 2024 unit structures

Fees & Scholarships

International Student Fee Breakdown

Switch to International Student

UNIT

$3,478.00

On-Campus

UNIT

$2,926.00

Online

Scholarships

Eligibility criteria:

Applicants must submit a 300-word statement along with their application explaining why they should be awarded the scholarship.
Approved applicants must comply with their visa conditions and obligations as Collarts students.
Applicants must meet Collarts entry requirements.
Scholarships are limited and awarded at the discretion of the Collarts International Team.
Valid for applications received in 2024.
Students must pay their fees on time to maintain eligibility.
Students must maintain a credit (65%) average or above in their Collarts studies to maintain eligibility.

Entry Requirements & Admission

Eligibility requirements

International students must meet the following criteria:

Applicants must be at least 18 years old at course commencement.
Successful completion of a senior secondary school certificate equivalent to Australian Year 12.
English proficiency (see below).
Interview.

English language requirements

Applicants may also provide the following as evidence of their English proficiency:

Results of English subjects in a range of countries’ secondary school certificate, A Level or the International Baccalaureate. Please contact international@collarts.edu.au if you have any questions.
Successful completion of an English course at any of our pathway providers.

Admission requirements

Apply Now

In addition to the above, you’ll need to supply the following documentation to support your application:

A certified copy of transcripts and high school certificate (translated if necessary).
English test results or alternative evidence of English proficiency.
A certified copy of your passport.
A current visa (if applicable).
Satisfy the Genuine Entry Requirement (if applicable). Find out more here.

How to apply

Apply online via the Apply Now button on the page. Soon afterwards, our International Team will contact you.
Organise and submit the requested documentation for your application, ensuring all details are correct.
Book and attend an interview and/or audition, where you will meet our friendly International Team.
If your application is successful, Collarts will issue a Letter of Offer.
To accept your offer, you must return a signed Student Agreement to receive an invoice.
Once your payment is received, Collarts will issue an Electronic Confirmation of Enrolment (eCOE) as evidence of your enrolment.
Once you have your eCoE you must purchase your Overseas Student Health Cover (OSHC).
Once you have all the documents, apply for your student visa.
Congratulations! You're ready to start studying at Collarts.

Apply Now

Pathways

Opportunities and experiences.

Throughout the Diploma, you will:

Gain an in-depth understanding of fashion business, marketing, publicity, entrepreneurship and social media.

Learn practical skills in fashion merchandising, styling and trend forecasting.
Work on industry projects with fashion designers and brands.
Get hands-on experience running fashion shows, installations and gallery events.
Develop an industry-relevant portfolio of creative projects.
Participate in an International exchange program.
Study on-campus, online, or blended, with access to all of Collarts’ campus facilities.

Options? We’ve got plenty. Get ready to be inspired.

Explore Collarts' in-depth courses and discover your creative future. Speak with a careers consultant or download our course guide today.

Download Guide BOOK A CHAT

Future Careers

Fashion career options as diverse as your wardrobe.

Fashion Brand and Marketing Manager

Responsible for brand development, marketing and promotional strategies and aligning them with market trends. Cultivate a brand's image, manage campaigns, and enhance consumer engagement, crucial for sustaining a competitive edge in the ever-evolving fashion industry.

Average industry salary*:

$70k - $120k

Fashion Influencer or Content Creator

Develop and leverage your own personal brand and business by curating and sharing compelling content across social media platforms to engage a target audience. Collaborate with fashion brands, designers and retailers for sponsored content or partnerships.

Average industry salary*:

$70k - $100k

Creative Director

Lead the artistic vision for fashion brands, overseeing design and marketing teams, and ensuring brand cohesion. Blend innovation with market trends, shaping a brand's aesthetic, and driving creative strategies to elevate and maintain a distinctive identity in the dynamic world of fashion.

Average industry salary*:

$100k - $150k

Learn more about campus life at Collarts

Book a Campus Tour

Life After Collarts

Danielle - Fashion Marketing Alumni

"A lot of the lecturers worked in the industry in different areas, they where incredibly well connected. Getting in a lot of the guest speakers helped us build great connections. "

Meet your faculty

Debbie Pratt

Program Leader

Learn More

Monique Montfroy

Program Coordinator

Learn More

Diane Curtis

Program Coordinator

Learn More

Richard McCoy

Lecturer

Fiona Wilshin

Lecturer

Penny Weber

Lecturer

Learn More

Georgette Tahche

Lecturer

Learn more

Cathy Muhling

Lecturer

Interested in other Fashion Marketing career options?

If you can’t wait for a career as a Retail Buyer, Product Developer, Range Planner, Visual Merchandiser or Customer Experience Designer, then our Buying and Retail Managment Degree may be for you.

Learn More

Frequently Asked Questions

Is this course available to study online?

What resources are available to assist me with this course?

There are various resources you will have access to that will assist you with your studies:

Fairchild’s online library - provides access to global online fashion content that covers the full spectrum of topics covered in the course.
WGSN - online trend forecasting and analytics platform.
Edited - online retail intelligence platform providing live sales data.
Adobe suite - Illustrator, Photoshop, In-design and Premier Pro.
Style Atlas - online product line management system.

Who are my Faculty Members?

You will be taught by lecturers who have extensive fashion industry knowledge and experience. Here are some of the names you'll get to know during your studies.

DEBBIE PRATT (Program Leader)
● 20 years of industry experience.
● Expertise in Brand & Product Management.
● Worked in the apparel division for Nike and Diadora.

DIANE CURTIS (Program Coordinator)
● 20 years of industry experience.
● Expertise in Fashion Buying and Merchandise Planning.
● Worked as a Senior Buyer for CK Calvin Klein, Armani Exchange, and Spotlight.

MONIQUE MONFROY (Program Coordinator)
● 10 years of experience in Photojournalism and Fashion Photography
● Founder and owner of small fashion business label Texcoco Collective

Are there any scholarships or exchange opportunities?

From Stage 3 onwards, Fashion Marketing students have the opportunity to take part in an international exchange to ESMOD in Paris, France. This allows you to study for a semester in ESMOD's Fashion Business program and immerse yourself in one of the most fashionable cities in the world.

ESMOD alumni include Olivier Rousteing (Balmain), Christophe Decarnin (Balmain, Paco Rabanne), Reem Acra (bridal couture designer), Thierry Mugler (Mugler) and Simon Porte Jacquemus (Jacquemus).

Will I get to collaborate with students from other courses?

Students collaborate with Photography students during fashion styling projects where they plan photoshoots for a range of fashion marketing and communications. They also collaborate with students from Fashion & Sustainability in multiple units, as well as working on a shared project for Melbourne Fashion Week. There are also various on-campus collaborative events such as the clothes swap.

Your Fashion Marketing (Branding & Communication) course can’t wait. Neither can you.

Search.

Bachelor of Fashion Marketing (Branding & Communication)

Bachelor of Fashion Marketing (Branding & Communication)

Diploma of Fashion Marketing

Diploma of Fashion Marketing

years

hours of industry placement

STUDY MODES

NEXT INTAKE

LOCATION

Branding & Communication

Course Information

years or 2 years accelerated

hours of industry placement

STUDY MODES

NEXT INTAKE

LOCATION

Branding & Communication

Course Information

months

units per trimester

STUDY MODES

NEXT INTAKE

LOCATION

Branding & Communication

Course Information

year or 8 months accelerated

units standard or 4 units accelerated delivery

STUDY MODES

NEXT INTAKE

LOCATION

Branding & Communication

Course Information

Options? We’ve got plenty. Get ready to be inspired.

Future Careers

Fashion Brand and Marketing Manager

Fashion Influencer or Content Creator

Creative Director

Learn more about campus life at Collarts

Danielle - Fashion Marketing Alumni

Meet your faculty

Debbie Pratt

Monique Montfroy

Diane Curtis

Richard McCoy

Fiona Wilshin

Penny Weber

Georgette Tahche

Cathy Muhling

Interested in other Fashion Marketing career options?

Frequently Asked Questions