Fashion Marketing

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Fashion Marketing

FASHION MARKETING OVERVIEW

Fashion Marketing

If you dream of a career as a Fashion Brand Manager, Visual Merchandiser, Buyer, Fashion Blogger, Wholesale Account Manager, Stylist, Fashion Publicist, Event Manager or Creative Director, this course is for you.

The Bachelor of Applied Business (Fashion Marketing) is ideal for students wanting to work in the fashion industry in styling, event management, marketing and business. You will be taught and mentored by industry experts who are currently working within major brands, fashion houses and ad agencies. You will undertake fundamental units such as: the history of fashion, styling, fashion merchandising, entrepreneurship and Marketing & PR.

Collarts offers students a variety of real-life industry experiences so that they are career-ready when they graduate. Through our industry partnerships students have opportunities to partake in a variety of real-world business experiences, gaining access to industry connections through internships and placements.

Students will graduate with a well-rounded understanding of the fashion industry, both in Australia and internationally.

Diploma

The Diploma of Applied Business (Fashion Marketing) balances business and marketing skills, with an introduction to the fashion industry.

The diploma can be completed in two trimesters (seven months) of full-time study and you have the opportunity to progress into the Bachelor Degree (subject to academic performance).

Throughout the diploma you will:

  • Learn about the history of fashion
  • Get valuable insight into the current fashion landscape
  • Gain an understanding of marketing, publicity and social media
  • Understand the basic principles of effective business strategy and entrepreneurship
  • Study in our warehouse-style campus in the heart of Melbourne’s fashion
  • FEE-HELP available to eligible students (no upfront fees), learn more at www.collarts.edu.au/faq

Bachelor

The Bachelor of Applied Business (Fashion Marketing) balances creative, technical and industry-related skills, with a focus on contemporary fashion, styling, marketing & PR and business. 

The degree can be completed in six trimesters (two years) of full-time study. 

Throughout the degree, you will:

  • Work on industry projects with fashion designers and brands
  • Learn practical skills in fashion merchandising, styling and trend forecasting
  • Get hands-on experience running fashion shows, installations and gallery events
  • Gain an in-depth understanding of marketing, publicity and social media
  • Gain knowledge and experience in fashion business and entrepreneurship
  • Get valuable insight into the fashion industry and access career pathways through our industry partnerships and placements
  • Develop your own industry-ready portfolio of creative projects
  • Start your career sooner with immersive courses that allow you to complete your Bachelor Degree in two years instead of the standard three
  • Study in our warehouse-style campus in the heart of Melbourne’s fashion district
  • FEE-HELP available to eligible students (no upfront fees), learn more at www.collarts.edu.au/faq

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