Last month, things got a little crazy at Collarts…
At 10am on Friday August 19th, our Fitzroy campus had a line of 800 people outside. Why? We’d collaborated with Kanye West and his creative team for our Fitzroy Campus to be the site of his Melbourne “Pablo” pop-up store.
Kanye’s store at Collarts was one of 21 pop-up shops selling Life of Pablo merchandise that opened synchronously worldwide, all announced via Kanye’s twitter just 24hrs before opening time. For us, that meant keeping the whole thing secret for weeks beforehand – in fact only one staff member here at Collarts knew what was really happening!
Within an hour of Collarts being announced as the Melbourne store’s location, we had eager fans at our front doors settling in for a long night – deck chairs, swags and sleeping bags in tow. By morning, the line weaved it’s way from our doors up Brunswick St, down Moor St, down Little Fitzroy St and then eventually ended on Bell St. Collarts’ Yama Indra filmed the entire line at 9am (one hour before opening) in this video – it took almost 3 minutes just to walk from the front to the back:
So what’s next?
We’re not planning any further collaborations with Kanye right now, but stay tuned – there’s lots of exciting events to come at our Brunswick St Campus before 2016 is over!